A Quixotically utopian dream? It may sound so. But our range of Water-based, Non-toxic, cleaning agents can help turn this " Quixotic Utopian Dream " into reality.
These cleaning agents are designed to enable easy and speedy maintenance to rid a variety of sticky-messy industrial and domestic maintenance headaches.
Water soluble, Non-flammable, Completely FREE of Bleaching agents and CFC in any form, Fast acting and user friendly and Are Absolutely ECO-friendly too.
Welcome aboard then. Read on to know more about easy solutions to your stickiest maintenance problems. Together, let us make Planet Earth... a CLEANLAND
Awards and Recognition
There have been many recognitions and awards during my journey for creating nearly three dozen products so far.
Mission and Vision
My mission is to create many additional products for industries and the environment. The ideas are taking shape in the mind. They will become a reality in due course of time. My vision is to reduce pollution due to chemical and biological waste and emission. The process has begun and will continue to grow to reduce carbon emissions and other hazardous waste. I have created an answer to the extremely toxic red mud. It created huge environmental crises in China and Australia when it polluted thousands of kilometers of its air. Its menace was also seen in Hungary when it created havoc on its streets and later inundated the River Danube. The harmful effect of this will be faced for years. Red Mud is a disaster waiting to happen in other areas. I have the solution to avoid this disaster and to dispose Red Mud by extracting metals like iron, titanium and alumina from it.
Leading the global expansion and strategic development of the company’s chemical product portfolio from the Dubai office. With a Bachelor of Science in Environmental Sciences and a concentration in Chemical Analysis from the American University of Sharjah. He brings a strong technical foundation and a deep understanding of industry standards. Specializes in identifying new market opportunities, building long-term client relationships, and driving sustainable growth across international markets. His blend of scientific knowledge and business acumen supports the company’s mission to deliver high-quality chemical solutions worldwide.
Amit Chhabra is a core leader at Natural Ruchem India, continuing the legacy of his family’s pioneering work in chemical innovation. A B.Com graduate from Hislop College (1998) and an alumnus of SFS Sadar (1993), he has been involved in the company since its early days and helped establish Natural Ruchem India in 1999.
He currently oversees manufacturing and quality operations, ensuring that every product meets the high standards set by the company’s founder and inventor of Natural Ruchem’s solutions. With over two decades of experience, Amit remains dedicated to maintaining excellence while guiding the company’s steady growth.
